Mgr. Sedláček Jakub Ph.D.

I study generative artificial intelligence and its societal impact. Image, video, and audio generators are transforming creative industries, deepfakes challenge trust in reality, and LLMs reshape text-based fields. I research Big Social Data, including the role of celebrities and influencers on social media. I lecture at the Department of Emerging Media Studies, Faculty of Arts, Charles University, teaching courses on AI, digital methods, and new media, and work as a researcher at SYRI (National Institute for Research on the Socioeconomic Impacts of Diseases and Systemic Risks)